Google Ads build
Search and Performance Max, conversion tracking and ad assets, set up before a dollar of budget runs. $1,500 +GST
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Google Ads, Gold Coast
Google Ads agency, Gold Coast. One number, every Monday.
High-ticket web, the ads half: Search and Performance Max campaigns built around the one number that matters to your business, managed every week and reported every Monday. Your spend goes straight to Google on your own card.
As it buildsCampaign live · Search + Performance Max
Conversionsverified at the inbox
The plays.
Weekly management
Search terms, budgets, bids and the Monday report on spend, leads and cost per lead. $229/wk +GST
Growth bundle
A Pro site, the Ads build, Care, weekly Google Ads and Local SEO, billed as one line.
What you will not pay for.
- Marked-up ad spend: you pay Google directly, on your own card
- 12 or 36-month contracts: a 3-month first term, then 14 days’ notice
- Accounts held hostage: the ad account is in your name from day one
Why Google Ads fail. And why it is rarely the ads.
The three accounts we see most often on a first call, and what each one is missing.
The ads run. Nobody knows what a lead costs.
The report says clicks. Without conversion tracking wired to the form and the phone there is no cost per lead, so there is no decision to make, only a bill.
Heard on a brief call: “We spent about forty grand last year. I honestly could not tell you what came from it.”
The budget goes on the wrong searches. By lunchtime.
Broad match and no negatives send the money to people looking for free, cheap or a job. The right searches never get a turn.
Heard on a brief call: “We were paying for people searching for our competitor's name and a word that means free.”
The click lands on the homepage. The homepage was not built for it.
A search for one service sent to a page about everything, slow on a phone, with the form three screens down. The ad did its job; the page did not.
Heard on a brief call: “The agency said the campaign was performing. It was. The site was not.”
How it runs.
- 01
Write the brief
One hour on a call: who buys, what they are worth and the number that has to move.
Week 1
- 02
Build the site
Designed and built in-house. You see it working in the browser every week, not in a PDF.
Weeks 2 to 5
- 03
Run the play
Campaigns go live with tracking already in. Every Monday: spend, leads, cost per lead.
From launch
What it covers.
What it sets up
Built and verified before a dollar of your budget runs.
- Search campaigns
- Performance Max
- Conversion tracking
- Ad assets and extensions
What it keeps straight
Managed every week, not left to the algorithm.
- Search terms reviewed weekly
- Budgets and bids
- Negative keywords
- Landing page checks
What you end up with
One number every Monday, in an account that is yours.
- The Monday report
- Cost per lead
- Ad account in your name
- Spend on your own card
Why clients choose it. One number, every Monday.
The campaign answers to cost per lead, and you see the same board we do.
Week one
- Campaign builtSearch + Performance Max
- Conversions verifiedtest lead at the inbox
- Budget liveon your own card
- Monday reportspend, leads, cost per lead
sample
Reviewing search terms
Every week: what people typed, what we keep, what we block.
sample
Spend paid to Google directly
100%
of your ad budget goes to Google, on your card, with no mark-up.
sample
Monday reports a year
52
spend, leads and cost per lead, on one board, every week.
how it runs
Each panel describes how we build, not an outcome we guarantee.
What every build ships with. Measured, not promised.
In the box on Starter, Pro and Premium alike. None of it is an extra and none of it is a guess.
SSL, DNS and your domain
Registered in your name from day one, at cost. Never billed as an extra, never held by us.
In your name
WCAG 2.2 AA target
Every page goes through a Lighthouse gate and a keyboard pass before launch. How we test.
Measured, not certified
Schema, sitemap, llms.txt
Structured data on every page, so Google and the AI answer engines can read who you are and what you charge.
On every page
Conversion tracking and the Monday report
Forms, calls and bookings counted once each, then spend, leads and cost per lead on one board every Monday.
Pro and Premium
Each panel describes how we build, not an outcome we guarantee.
Before you ask.
How much does Google Ads management cost?
$229 a week +GST (about $992 a month). For the first 10 clients it is $139 a week for the first 3 months. A full Google Ads build is $1,500 +GST, or $750 with a 3-month management term.
Is ad spend included in the monthly price?
No. Our fee covers the work: building, managing and reporting. Your ad budget is billed by Google to your own card, so you always see exactly what was spent. We recommend at least $1,500 a month in spend to get useful data.
What do you report on?
Every Monday: spend, leads and cost per lead. We manage search terms and budgets weekly, and every campaign answers to one number.
Which campaign types do you run?
Search and Performance Max, with conversion tracking and ad assets set up properly before any budget goes live.
Are there lock-in contracts?
Monthly work is shown per week and billed monthly. It starts with a 3-month first term (6 on the Dominate bundle), then runs month-to-month on 14 days' notice. Never 12 or 36 months. Nothing is pre-ticked, and SSL, DNS and analytics are never billed as extras.
Can you work in regulated industries?
Yes, it is most of what we do. Our own clinic work is written within Australian health advertising rules: no testimonials, no outcome claims, clear pathways to a practitioner.
Start a Campaign
Send the brief.
Get a start date.
Tell us what has to win. You will get a reply with a fixed quote and a start date.