Run it on one platform. Bookings, follow-up, renewal dates.
The run layer. Bookings into your calendar, every lead in one pipeline, a missed call texted back, review requests after the job, a digest every morning, and a compliance calendar that chases the renewal dates the plan collected. Reminders are dates we hold for you, not legal monitoring.
Why running it trips people up. Four clocks, no calendar.
Three things that happen once the business is open and everyone is busy.
Licence · expired MarchNotice · old addressWork · stopped
The licence lapsed in March. The notice went to the old address.
Every licence, policy and registration renews on its own clock, and the notices go to whatever address was typed on the day. A business with four of them has four clocks and no calendar.
In practice The calendar holds every date the plan collected and reminds you before each one. It does not read the law for you.
Missed call · 2:14 pmText back · noneNext result · booked
The call rang out on a roof. The caller booked the next result.
Service businesses miss calls because they are working. Without a text back inside a minute, the enquiry you paid for goes to whoever answered.
In practice Missed-call text-back sends a booking link while you are still on the ladder.
Enquiries · emailEnquiries · InstagramEnquiries · a text to Dave
Leads live in five inboxes. None of them is a pipeline.
Email, the site form, Instagram, the office phone and a personal mobile. Nothing is counted, nothing is followed up, and the Monday question has no answer.
In practice One pipeline, every lead logged, one digest every morning.
How it runs.
01
Set up, from the plan
The CRM, pipeline, calendar, forms and a tracked number, wired to your site in the first week. The licence, insurance and registration dates from your plan go onto the calendar at the same time.
Week 1, $1,900
02
Run, every day
Missed calls texted back, quotes followed up by SMS and email until they are a yes or a no, reviews requested after the job, and a digest of what happened at 8 am.
From day 8
03
Renew, before the date
Licence expiry, insurance renewal, business-name renewal at 1 or 3 years, the ASIC annual review, the GST threshold and the WorkCover first-hire rule, each a reminder in time to act. The acting stays yours.
Dates, not legal monitoring
What it covers.
What it sets up
Wired to your site and your campaigns in the first week.
CRM and pipeline
Booking calendar
A tracked phone number
Forms wired in
What it keeps straight
Runs every day without anyone remembering to.
Missed-call text-back
Quote follow-up
Review requests
The compliance calendar
What you end up with
One pipeline, one digest, usage at cost.
One pipeline, every lead
The 8 am digest
Usage billed at cost
No lock-in, 14 days' notice
A day on the platform.
What the platform writes on an ordinary Tuesday, and the renewal that is still a month away.
08:00Daily digest sent
09:12Enquiry: website form
09:13Booking link sent
11:40Missed call, text back 11:41
14:05Quote follow-up, day 2
16:30Review request sent
14 JunLicence renewal due in 30 days
08:00Daily digest sent
09:12Enquiry: website form
09:13Booking link sent
11:40Missed call, text back 11:41
14:05Quote follow-up, day 2
16:30Review request sent
14 JunLicence renewal due in 30 days
08:00Daily digest sent
09:12Enquiry: website form
09:13Booking link sent
11:40Missed call, text back 11:41
14:05Quote follow-up, day 2
16:30Review request sent
14 JunLicence renewal due in 30 days
08:00Daily digest sent
09:12Enquiry: website form
09:13Booking link sent
11:40Missed call, text back 11:41
14:05Quote follow-up, day 2
16:30Review request sent
14 JunLicence renewal due in 30 days
Sample rows showing how the platform runs, not a client's day
1
minute from a missed call to a text with your booking link
14
days' notice to leave, after a 3-month first term
At cost
SMS and email usage, billed as used
What every build ships with. Measured, not promised.
In the box on Starter, Pro and Premium alike. None of it is an extra and none of it is a guess.
SSL, DNS and your domain
Registered in your name from day one, at cost. Never billed as an extra, never held by us.
In your name
WCAG 2.2 AA target
Every page goes through a Lighthouse gate and a keyboard pass before launch. How we test.
Measured, not certified
Schema, sitemap, llms.txt
Structured data on every page, so Google and the AI answer engines can read who you are and what you charge.
On every page
Conversion tracking and the Monday report
Forms, calls and bookings counted once each, then spend, leads and cost per lead on one board every Monday.
Pro and Premium
Each panel describes how we build, not an outcome we guarantee.
Before you ask.
Is the compliance calendar legal monitoring?
No. It holds the dates your plan collected, licence expiries, insurance renewals, the business-name renewal at 1 or 3 years, the ASIC annual review, the GST threshold and the WorkCover first-hire rule, and reminds you in time to act. It does not check the law and it is not advice; a reminder is only as good as the date you gave it.
What does the Lead Engine include?
CRM and pipeline, email and SMS follow-up, review requests, missed-call text-back and booking, wired to your site and campaigns. $90 a week +GST, billed $390 a month, with SMS and email usage billed at cost.
Is there a setup fee?
Yes. Lead Engine setup is a one-off $1,900 +GST: the CRM, pipelines, forms and automations wired to your site.
What happens when a date comes up?
You get a reminder by email and SMS ahead of the date, with the official link from the plan, and the task sits in your pipeline until you mark it done. Lodging and paying stay yours.
Are there lock-in contracts?
Monthly work is shown per week and billed monthly. It starts with a 3-month first term (6 on the Dominate bundle), then runs month-to-month on 14 days' notice. Never 12 or 36 months. Nothing is pre-ticked, and SSL, DNS and analytics are never billed as extras.
Do you only work on the Gold Coast?
No. We are based on the Gold Coast and work with brands Australia-wide. Calls, reviews and handover all run remotely.
Start a Campaign
Paperwork moving? Get the build date.
Send the brief. You will get a fixed quote and a start date, and the site is live 7 to 14 days from your content.