Home Launch a business Set up
The launch, step 1 of 7
ABN, business name or company, and the GST line, each linked to the official register. The entity sheet is written with you at the brief so every later form, insurer and licence application copies the same details. The registering stays yours, and it is free where the government makes it free.
$0
to get an ABN from the Australian Business Register
business.gov.au: register for an ABN$75K
GST turnover a year where registration becomes compulsory, with 21 days to act
business.gov.au: register for GST4
set-up items on every plan, each with its official source
See them on the planThree things that go wrong before the business has a customer.
The ABR, ASIC, the insurer and the council each ask for the legal name, the structure, the address and the start date, and each one has its own form for it. One typo on the first form follows the business for years.
In practice The entity sheet exists so the details are typed once and copied, never retyped.
Trading under anything other than your own first name and surname means an ASIC business name. It is one of the cheapest steps on the list and one of the most skipped, and it surfaces when a client's accounts team checks the name on the invoice.
In practice The plan puts the name question before the logo question.
GST registration is compulsory at $75,000 of turnover a year, with 21 days from the moment you know you will pass it. Turnover means sales, not profit, which is the part that catches people.
In practice The GST line on the platform is a number and a date, not tax advice. Your accountant owns the call.
Sole trader or company, from the wizard's second question. A company gets an ACN and the ABN sits on it; whether a company fits is your accountant's call, not ours.
In the plan
ABN first, then the business name or the company, then the GST line. Each step links to the official register and says what it costs, which is nothing for the ABN.
Your side, free
Legal name, structure, ABN, business name, address and business email, written once at the brief. It is the sheet every later form, insurer and licence application copies from.
At the brief, one hour
The identity of the business, on the public record.
One version of every detail, before anyone else asks for it.
A sheet to copy from, and a plan that moves on.
The rows a plan writes as it builds, with the times. The build is the wizard's own; the dates and prices are the real ones.
Sample rows from the wizard's own build, not a client's
1
entity sheet, written once at the brief
18
official sources linked across the plan
Free
where the government makes it free: the ABN, and the plan itself
In the box on Starter, Pro and Premium alike. None of it is an extra and none of it is a guess.
SSL, DNS and your domain
Registered in your name from day one, at cost. Never billed as an extra, never held by us.
In your name
WCAG 2.2 AA target
Every page goes through a Lighthouse gate and a keyboard pass before launch. How we test.
Measured, not certified
Schema, sitemap, llms.txt
Structured data on every page, so Google and the AI answer engines can read who you are and what you charge.
On every page
Conversion tracking and the Monday report
Forms, calls and bookings counted once each, then spend, leads and cost per lead on one board every Monday.
Pro and Premium
Each panel describes how we build, not an outcome we guarantee.
No. Charging to lodge an ABN or a company is a registered agent's job, and pretending otherwise is reselling a free government form. The plan links you to the ABR and ASIC and explains each step; the registering stays yours.
That is your accountant's call, and the plan says so. What we do is show both paths with the official links and make sure whichever you pick is written once on the entity sheet.
One page with the legal name, structure, ABN, business name, address and business email, written with you at the brief. Every later form, from the insurer to the council, copies from it, so the details never drift.
When GST turnover reaches $75,000 a year, and within 21 days of knowing you will pass it. Turnover is sales, not profit. We note the line in the plan; your accountant handles the registration.
No. We are based on the Gold Coast and work with brands Australia-wide. Calls, reviews and handover all run remotely.
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Send the brief. You will get a fixed quote and a start date, and the site is live 7 to 14 days from your content.